Introducing: Martijn Kip, Huka’s new Sales & Marketing Director
Sanne Heitkamp
Senior all-round marketer at Huka
Martijn Kip has been Huka’s new Sales & Marketing Director since August 2026. He succeeds Thomas Mittendorff, who held this role for the past two years and is now moving on to work as a self-employed entrepreneur. The handover has now been completed. Time to get to know Martijn a bit better!
What appealed to you most about Huka and why did you choose Huka?
“Before I applied, I was already familiar with Huka in various ways. I’m from Oldenzaal myself, and with over 50 years of history, Huka is a well-known name here. I’ve also spent ten years working in the cycling industry, where Huka is a trusted name in the field of adapted bicycles.
What appeals to me most of all are the products Huka makes. I’m a huge cycling enthusiast myself and want everyone to be able to enjoy that pleasure, even in later life. Huka’s bikes make a tangible contribution to people’s mobility and independence. Not just for people with physical disabilities, but for anyone who can no longer ride a standard bicycle. I believe the most important thing is that people can remain mobile safely and retain their freedom.”
What experience do you bring to the table, and how do you think it will contribute to Huka’s growth?
“I have spent a large part of my career working in the cycling industry, during which time I have built up a valuable network of partners and suppliers. I have also been involved in shaping strategy at leading dealer organisations. As a result, I know what both end-users and dealers value and what they look for in a manufacturer like Huka.
I’m keen to bring that knowledge and experience with me. I believe it’s important to continue building lasting relationships with our dealers, based on trust and a shared passion for our products. I look forward to further strengthening Huka’s network and achieving great results together.”
What are you most looking forward to in your new role?
“I’m looking forward to working with the Huka team – who are all passionate about cycling – to add value for our dealers and end-users. By listening carefully to the needs of the market, we can translate these into relevant products and successful sales programmes. That really energises me.
I also want to further increase Huka’s brand awareness and ensure that more people get to know our range of cycling solutions. After all, the right bike can help people stay mobile safely and expand their horizons.
My personal favourite? That’s the Cortes XS. A lovely, compact tricycle suitable for a wide range of people.”
When you’re not working, how do you most like to spend your free time?
“I love nothing more than being out on my bike with my wife and children. We enjoy going on cycling holidays, getting out into nature and getting back to basics. I also like to challenge myself with gravel races and ultra-cycling tours. I also enjoy going out with friends and watching sports matches.”
Sanne Heitkamp
Senior all-round marketer at Huka
Sanne has been joining Huka’s marketing team as a senior all-round marketer since 2024. With a broad perspective and a creative approach, she works every day to promote Huka’s unique identity. Her passion for creating valuable brand experiences means that every campaign aims to connect people with Huka’s products. In addition, Sanne regularly writes inspiring blogs and news articles to take you into the world of Huka and our latest developments.
